On Selecting a Logical Source

Before advertising can serve as an effective device for extending understanding of liberty, it will have to have a vastly different preparation, a different motive for prepa ration, for the most part a different talent in its prepara tion' and establish a totally new reputation over a period of many years. My misgivings on this point will become more apparent with the presentation, later on, of the extremely limited possibilities I am able to visualize for the advancement of liberty. This, at least, should be borne in mind: Any attempt on behalf of liberty, unless eventually showing some ac35 complishment, tends toward the wasting of resources, both material and personal, and results in an unwarranted dis couragement, hopelessness, and inaction. * It is of the ut most importance that we consider what not to do as well as what to do. Danger of False Optimism Of extreme indirect damage to liberty are the constant, unwarranted, optimistic statements about the future of business made by many businessmen. Whether these are made out of sheer lack of understanding of the underlying facts, or because of fear of market collapse if the unvar nished truth were told, makes little difference. Most lay people, today, do not look to business leadership for many answers to their numerous questions. But to one question they do seek the businessman's answer, and they rely on it.