Wirk; E. F. Hutton

WIRK tv G. :J.. JJuffon JOHN HARTFORD, of the Great Atlantic & Pacific Tea Company, hung a sign on the wall of his office. It read: "Ache and Pain Dept. Wirk." He said, "I spell 'work' with an 'i' because I'm the only one around here who wirks." Of course, he was "sorta" joking, because the A. & P. gives jobs to 100,000 folks, and it just couldn't become the greatest food store in the world unless they wirked. It couldn't have lasted and grown for 100 years with out a lot of aches and pains. But they all get cured by wirk. If Mr. Hartford had lived in Ben Franklin's time, the old philosopher would have put him in Poor Richard's Almanac. He'd have told young folks: "If you'd get ahead in the world, put 'i' in your wirk." A young man, applying for his first job, who doesn't ask when his pension will begin, or how many paid holi days he'll have, and so on, is sure to get and hold a good job.

Mr. Hutton is the well-known industrialist, investment banker, and author of the column, "Think It Through." 188 WIRK 189 A golden age is opening up for such young men and women. For they will have less competition than ever beforel The idea today is that you can have wealth without wirk. Just vote yourself richl That's what the politicians tell us. But unless Ben Franklin and John Hartford were com pletely wrong, we'll find that the output of society can't be greater than the input of wirkers.