The Benefits of Outsourcing; B. Boland and W. Block

Occasionally the enterprise must look out side its own personnel to fill its needs. Sub contractors may be called in when they can be expected to do a job better or more efficiently than those presently employed. The profit-maximizing firm will be expected to do that which is in the best interest of its bottom line. Contrary to union rhetoric, often the best Mr. Boland is a student, and Dr. Block a professor of economics, at the College of the Holy Cross in Worcester, Massachusetts. way to get the job done is to have someone else do it. For instance, the superintendent of a build ing typically has a working knowledge of electricity, plumbing, and heating; he will perform many repairs or adjustments that arise. While he may be very capable, he may not be the best person for each and every task. There may be times when a heating specialist should be called in ,because he has the exper tise to do a job better or more efficiently.

When it snows, the super may hire local kids to shovel the sidewalk, leaving him free to attend to other tasks. It all comes down to the most efficient allocation of resources. A successful manager recognizes that there are occasions when it is best to hire a spe cialist. This is because there are opportunity costs involved. The superintendent in this example delegates responsibility so that every task is completed efficiently. His time is worth more installing light fixtures than shoveling snow, so he assigns someone else to clear the sidewalks. He doesn't hire a full-time snow shoveler for his staff since this sort of work is seasonal. Nor can he afford to retain a heating specialist on a 24-hour basis. Such help is called upon only when needed. A Sensible Choice Outsourcing makes good sense. Profits in crease as resources are allocated more effi ciently. But not everyone agrees. Some critics argue that outsourcing causes unemployment. Consider again our example of the pencil factory. Many would condemn outsourcing eraser production to another firm 38 because such action means unemployment for workers on the in-house eraser assembly line.

The "exploitative" capitalist has maximizedhis own profits at the expense of the workforce. On the surface, the criticism seems to have some validity. Purchasing servicesfrom others does weaken dependency on the current staff. If output remains constant, the need for staff employment will decrease. If the trend continues, the classicworkforce will be slowly rendered obsolete; the logical implication is a world where everyone is self-employed working for firms on a temporary or catch as-catch-can basis. Moral and Religious Criticisms Pope John Paul II has condemned out sourcing because he thinks it contributes to "the scourge of unemployment" and denies the worker "a just wage and the personal security of the worker and his or her family."1 The Pope went on to say, "Every effort must be made to ensure that in this kind of system . . . the human person can preserve his aware ness of working for himself. If it is not done, incalculable damage is inevitably done throughout the economic process, not only economic damage but first and foremost damage to the man."2 The U.S. Catholic bishops have supported the priority of labor and condemned profit maximization. They believe that the market improperly places profits before people. En trepreneurs are only concerned with their own self-interest and will act without regard for their fellow humans in seeking profits.3 The bishops are missing the point. Profits are an indication that needs are being met and customers are being satisfied. If someone attempts to provide a service for which there is no demand, it will be a losing endeavor.

Under capitalism, as Adam Smith pointed out, one's best interest is to provide a service that is also in someone else's best interest. If it is not, there will be no sale at all, let alone a profit. A profitable business venture does not exploit workers; rather, it serves customers, employees,investors,and suppliersbyproviding opportunities they consider beneficial. 39 Pope John Paul II recognizes the inherent good in profit. In his 1991 encyclical, Centesi mus Annus, he said "The Church acknowl edges the legitimate role of profit as an indication that a business is functioning well. When a firm makes a profit, this means that productive factors have been properly em ployed and corresponding human needs have been duly satisfied." But what constitutes a productive factor's proper employment? Henry Ford developed a method of producing cars that made them more affordable and hence accessible to the average consumer. When this happened, the horse-and-buggy industry was all but de stroyed. Should the owners of buggy factories be forced to remain open if there is no demand for their product? Should the gov ernment step in and provide subsidies for horse breakers, carriage makers, or whip and bridle manufacturers? Of course not. To do so would be to render more difficult and costly the production of cars and trucks. Given the new technology, this would be highly ineffi cientand unsatisfactory .

Manipulating the Market Some people are able to manipulate the market so they can thrive in conditions that would otherwise drive them out of business. Government intervention-including subsi dies, bailouts, and special privileges-allows them to compete in a market that would not sustain them otherwise. The Chrysler bailout of the early 1980s and the strike at General Motors in the spring of 1996are two examples of such behavior. GM had been entertaining the notion of outsourcing brake production and shutting down two of its brake plants in Dayton, Ohio. The threatened workers went on strike. Un fortunately for GM, the company had recently adopted a just-in-time theory of inventory management and had very few surplus parts on hand. Keeping inventory to a minimum, while more efficient, creates a stronger de pendence on suppliers, and gives them greater bargaining power. Without brakes, GM could not build new cars. Production ceased in 26 of its 29 assembly plants in North 40 THE FREEMAN • JANUARY 1997 America. The 3,000 workers in Dayton were able to make GM capitulate and thus saved their jobs. Union leaders heralded the event as a tremendous victory. But all they really did was to perpetuate inefficiency.

If the brake plants had been profitable, would GM have considered closing them down? Not at all. But the plants were not performing adequately. The workers in es sence have forced GM to provide them with work although they are not producing at levels that would enable them to be paid their salaries. GM tried to avoid a waste of re sources, but was not allowed to do so. GM line workers cost the company $45 an hour in wages and benefits-double the labor costs of some outside contractors. 4 The com pany saw considerable savings in producing parts elsewhere. Some might argue that GM's decision would have rendered 3,000 workers unemployed. But what about the people who would have been employed at non-GM plants? The Dayton workers are more "guilty" of self-interest than any of the capi talists who wanted to close the plants. The strength of this strike was due to a welter of U.S. labor laws-Norris-La Guardia, the Wagner Act, and Taft-Hartley which give unfair advantage to unionized workers vis-a-vis capitalists and competing nonunion labor. In an attempt to preserve their own "right to work"-that is, the "right"

to prevent the owner from hiring whom he wished-the Dayton workers forced thou sands of other GM employees into idleness. It is impossible to ignore the fact that these 3,000 workers consciously decided to force the temporary unemployment of thousands of others, without regard for their right to work. It is easy for intellectuals critical of capi talism to condemn outsourcing as a cause of unemployment without considering why the company might choose to look elsewhere or what the long-term effects might be. No one can deny that outsourcing causes unemploy ment, at least initially. But the same can be said every time an entrepreneur declines to use a specific factor of production in favor of a more efficient alternative. In effect, the GM workers are attempting to promulgate the spread-the-work schemes criticized by Henry Hazlitt in Economics in One Lesson. The Dayton employees used their protected legal position to ensure that more labor is employed than is truly neces sary. GM would be better off if it had been able to close the plant, or at least to engage in outsourcing. Both options were thwarted by labor legislation; the firm could have been accused of "unfair labor practices" had it chosen either alternative.

By outsourcing, companies can achieve improved levels of efficiency. Even an ex tremely conservative estimate places the sav ings by outsourcing at a healthy 9 percent. 5 Lower production costs lead to a decreased price for the consumer in a competitive mar ket. That frees up more of the consumer's income to purchase other goods and services. Had the market been allowed to function properly, those 3,000 workers in Ohio would be looking for newjobs, where they could now produce items hitherto unavailable to the public. In addition, thousands of other work ers would be employed elsewhere and the general public would have enjoyed more affordable automobiles. Here is just one more example of the shortsightedness our society so often rewards. Let nothing said above be interpreted as a blanket advocacy of outsourcing. Subcon tracting is but one tool management can use. Sometimes it can be profitable; at other times it can reduce profits, as in the case where the workers already hired can do the same job more cheaply than outsiders. What can be said, however, is that if the entrepreneur is allowed to pick and choose, the profit-and loss system will allocate resources efficiently.

But this is all that the system of free enterprise can promise in any case. 0 1. Laborem Exercens (Washington, D.C.: Catholic News Ser vice, 1995), p. 19. 2. Ibid., p. 35. 3. Pastoral Letter on Catholic Social Teaching and the U.S. Economy: Origins,NC Documentary Service, November 15,1984, Vol. 14, No. 22/23; "Second Draft of the U.S. Bishops' Pastoral Letter on Catholic Teaching and the U.S. Economy," Origins, October 10, 1985. 4. Bill Vlasic, "Bracing for the Big One," Business Week, April 1, 1996, pp. 34-35. 5. Ibid.