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Illustrated Episode · Volume III, chapter 4 · 1 April 1763

Burying cider, burning Bute

At dusk in a market square, townspeople in black carry an empty cider cask hung with crape and young apple trees round a roaring bonfire where a straw figure in a plaid burns on a post, a church tower behind.
A Devon market town, spring 1763. Mourners in black follow empty cider casks and young apple trees round a bonfire where Lord Bute burns in effigy, while the church bells stay silent. All across the West Country, people answered the new cider tax by marching, burning and refusing to pay, and Rothbard says the American colonists watched and learned from them. Chapter 4 of Conceived in Liberty.

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Adapted from Murray N. Rothbard, Conceived in Liberty (Mises Institute, 2011), CC BY 3.0.

What happened

In March 1763 Lord Bute's government laid a tax on cider, and the tax collectors' right to enter private homes made it the most hated in the land. Cider was the drink of the West Country, home of an instinctively liberal gentry, and the whole region rose. Church bells were stilled, and thousands marched in bereavement with the symbols of freedom and mourning. In Devon, the town clerk of Exeter, Benjamin Heath, ran a county campaign of petitions and meetings, and the processions carried young apple trees and empty cider casks hung with black ribbons. Bute was hung in effigy in town after town, and large bonfires consumed his effigies. The rallying cry, spread by John Wilkes's North Briton, was "Liberty, Property, and No Excise." Above all, people refused to pay and set upon the collectors. Bute was forced out of office at the beginning of April 1763, but George Grenville pushed the tax through, and Parliament did not repeal it until 1766. Rothbard's point is what came next: the colonists eagerly watched a people beat an unjust tax with mass action, and two years later they copied it in the Stamp Act riots (CiL, p. 794).

Sources

  1. Murray N. Rothbard, Conceived in Liberty (Auburn, Ala.: Mises Institute, 2011 single-volume ed.), vol. III, ch. 4, 'The British Army and the Grand Design', pp. 793-794. CC BY 3.0. Rothbard
  2. Exeter Working Papers in Book History, 'Cider' (2007; accessed 2026-09-30): Benjamin Heath, Town Clerk of Exeter, and the Corporation of Exeter organise a petitioning campaign; Bute burnt in effigy; processions with apple trees and empty cider barrels decorated with black ribbons; the tax repealed in July 1766. Secondary source
  3. Wikipedia, 'Cider Bill of 1763' (accessed 2026-09-30): the tax of four shillings a hogshead introduced under Bute; opposition from the West Country; Bute stepped down in 1763; Grenville enacted it; repealed 1766. Secondary source
  4. 'Cider Tax Riots', teepeecider.co.nz blog (accessed 2026-09-30, through a search summary only): Bute's symbol, a jackboot, regularly burned in effigy; surveyors kidnapped; a collector held underground. Secondary source
  5. Era registry entry england-1763-1768 (data/cil/registry/eras/), dress and architecture for the Devon and London Episodes; its own sources are listed in its notes. Secondary source